Urban Decay

Urban Decay is an iconic beauty brand that’s been shaking up the industry since 1996. Hailing from Southern California, this is a brand that isn’t afraid to be different. Cruelty-free to its core, Urban Decay is constantly evolving, with high-performance makeup and colour-rich cosmetics nailing its unapologetic style. Inspired by the urban landscape, the brand’s immense range of shades mean even die-hard beauty buffs are spoilt for choice. Famed for their Naked eyeshadow palettes, Naked Skin foundation, and vibrant, bold lipsticks, Urban Decay are self-confessed colour junkies, winning them a dedicated following across the globe. But it’s their All Nighter Setting Spray and shape-defining brow gels that have kept these UD devotees coming back for more. The brand’s reinvention over perfection mantra means it strives for freshness over sameness. Always challenging the status quo, ‘predictable’ just isn’t in their vocab. Explore Urban Decay’s best-selling beauty right here and make a stone-cold statement with their defiant collection.